AARP New Hampshire
50+ worker campaign
Sample language to use when marketing assessment tool
Prepared 6/08, J. Bulen
It’s a demographic certainty: the workforce is aging and the leading edge of the 76-million boomer generation is nearing traditional retirement age. An AARP study, Preparing for the Aging Workforce: A Focus on New Hampshire Employers, shows that six in ten employers believe their business is likely to face a shortage of qualified workers but only one in ten have taken steps to prepare for this shortage.
AARP has released a new online tool to help employers gauge the impact of the aging workforce on their business. The AARP Workforce Assessment tool is a free, confidential resource that can help you:
The 80-question tool, which takes about 30 minutes to complete, asks a series of questions about your workforce composition, practices and benefits. Once you complete the confidential assessment, an individualized report will automatically be generated based on your answers. This report provides (1) an overview of how the aging of the workforce will affect your organization’ (2) a map of your current employment practices and areas for improvement; (3) recommendations on how to create an “age-friendly” workplace that appeals to all workers; and (4) an inventory of your workplace strengths that can enhance your employer brand.
Access the free, confidential AARP Workforce Assessment tool by going to AARP’s Employer Resource Center
- Assess your current and future workforce needs;
- Anticipate skill shortages; and
- Build on your strengths to attract and retain experienced workers.