This vibrant sector isn’t just about enjoying the outdoors—it’s about fueling local businesses, creating jobs, and enhancing quality of life.
A company has an exciting opportunity to actively embrace outdoor recreation as a core part of its identity. Rather than being an afterthought tucked away on an “About Us” page, a company’s connection to the outdoors can be woven into its culture and proudly showcased. Whether it’s through small internal initiatives or long-term investments, integrating outdoor values into the workplace can inspire teams, attract like-minded talent, and position a company as a leader.
Over the next few pages, discover six tactics for embracing outdoor recreation as part of a company’s culture.
OUTDOOR VOLUNTEER PROGRAMS
Organize corporate volunteer days that involve environmental stewardship, such as park clean-ups or tree planting. Partner with local
groups, provide gear, and offer paid volunteer days —it's a great way to give back and build team spirit.
FIELD NOTES: Mallory Portraits in Portsmouth offers 8 paid hours per year for employees to volunteer with outdoor recreation, and conservation-focused organizations.
RESOURCE: Businesses can review
Mallory Portraits Outdoor Impact Day Company Policy and consider adapting it to fit their own programs.
SUSTAINABLE OUTDOOR RECREATION INITIATIVES
Collaborate with programs that encourage sustainable outdoor practices, such as “
Wildly Responsible” workshops or sustainable camping events. Wildly Responsible is New Hampshire’s custom education program on how to safely and responsibly engage with the New Hampshire outdoors while preserving its wilderness for generations to come.
RESOURCE: Wildly Responsible Industry Toolkit
NONPROFIT COLLABORATIONS
One powerful way to attract purpose-driven talent is by supporting nonprofits that reflect a company’s values—particularly those focused on the outdoors and community impact. These collaborations not only make a difference but also show commitment to service in a way that resonates with both current and future employees. For example, consider launching a donation matching program through payroll. Employees can support a nonprofit of their choice, and employers can match those contributions up to a set amount—amplifying impact and reinforcing shared values.
FIELD NOTES: At
Minus33 in Ashland, 10% of all Summit Sock sales support the Mount Washington Observatory’s work on weather and climate research.
PRO TIP: This can be as simple as helping sponsor a local outdoor ski, bike, or running event to show company culture, like
Big Day Brewing’s Half Marathon Trail Run to support the Coös Trails.
SUPPORTING ACCESS
Provide resources to employees that appeal to individuals who may be new to certain outdoor activities or are looking for a welcoming space to recreate with others. These programs help break down barriers to participation, foster a sense of belonging, and encourage more people to enjoy the outdoors with confidence and connection.
- SAMPLE PROGRAMS
- NORTH COUNTRY CLIMBING CENTER offers the Anybody But Dudes (“ABD”) program for women and LGBTQ+ folks to climb in a welcoming and supportive environment.
- INCLUSIVE SKI TOURING provides financially accessible group uphill ski and split board touring programs that are open to everyone, as well as specifically for underrepresented athletes, women, and first-time uphillers.
- WHALEBACK MOUNTAIN offers a Three-Week Snowsports Skills Development Program tailored exclusively to adults learning to ski or snowboard, as well as women and non-binary programs.
- HIGHLAND MOUNTAIN BIKE PARK offers women’s progression programs to help riders improve technique in a supportive and confidence-building environment.
COMPANY RETREATS AND OUTDOOR EVENTS
Organize company outings like hiking, skiing, or camping trips. Outdoor activities can serve as powerful team-building opportunities. Survey employees to ensure activities match varied interests. While some may enjoy mountain biking, others might prefer birdwatching or a trail walk.
FIELD NOTES: Business & Industry Association hosts an Annual Ski/Snowboard Day.
RESOURCE: Explore New England Business Review’s
Meeting & Events Venue Planner to find retreat venues with outdoor amenities.
OUTDOOR AMENITIES AT THE WORKPLACE
Incorporate outdoor elements like bike racks, green spaces, or access to trails directly into the workplace to create a more engaging environment. These small additions can encourage employees to recharge outdoors, supporting mental health, creativity, and overall productivity.
FIELD NOTES: Fitness Trail at Memorial Hospital in North Conway encouraging employees to stay active during work hours.