While meeting the needs of today’s ideal candidates is no small feat, a compelling EVP lays the foundation, and outdoor recreation can be an essential component. It aligns a brand with its business goals and signals to emerging talent that this is a place where they can thrive personally and professionally.
But here’s the truth: there’s no off-the-shelf solution. Whether it’s one initiative that turns heads, or a thoughtful blend of outdoor-centric benefits and policies, the key is authenticity. When a company connects the dots across strategy, culture, and communication, the EVP becomes a powerful magnet for the right talent.
Ready to build an EVP? Don’t miss these final pointers for success!
RECOMMENDATIONS
- Define Goals: Set measurable goals that connect with business needs, such as lowering turnover or strengthening employer branding in order to know if the tactic is working.
- Understand Employee Preferences: Engage employees to understand their outdoor interests and preferences when it comes to benefits or workforce programs to ensure efforts are optimized.
- Align Policies & Infrastructure: Update HR policies and other implementation tools as needed to support changes.
- Launch Plan: Start with rolling out an internal communication campaign to introduce the new benefits and/or policies, in case changes are needed. Then, promote them on all external branding channels and in recruitment materials to make sure they are visible to potential employees.