Over the past five years, New Hampshire’s workforce has experienced transformative change, accelerated by the lasting impact of the COVID-19 pandemic and a generational shift in worker expectations. As the labor market adapts, employees are no longer simply seeking jobs—they're seeking meaning, balance, and a lifestyle that aligns with their values. This evolution calls for a strategic rethinking of workforce development, business attraction, and employer branding across the state.
The New Hampshire Workforce Toolkit for the Outdoor Lifestyle is designed for business owners and human resources professionals to incorporate the state's outdoor recreation assets into workforce recruitment strategies. The goal is to integrate these elements into a company's employee value proposition, creating and promoting a workplace that prioritizes health, wellness, and work-life balance. By promoting a culture that includes or prioritizes an active and outdoor lifestyle, companies can attract and retain a highly skilled workforce, increase employee health and satisfaction, and boost overall productivity.
New Hampshire's natural beauty and extensive recreational assets are not only a source of pride but a powerful tool for businesses seeking to attract and retain talent. As competition for skilled workers intensifies, companies should leverage the state's abundant outdoor offerings to enhance recruitment strategies.
Online Toolkit
PDF VERSION of TOOLKIT